ASOS, the online fashion retailer now use high end strategic marketing software to keep on top of its consumer relations. The leading enterprisers for market software, smartfocus have been employed by the retailer to support its key messages that it sends out to consumers. Launched in 2000, ASOS is the second most visited online fashion retailer; the website attracts around 2.6 million customers a month and has one numerous awards. The message that ASOS wants to send out is by using the Smartfocus application; it will put consumers at the centre of its business.
The initiative sales and marketing strategy is centred on consumer communications that involves advertising campaigns, press shows and integrated marketing programmes. ASOS plans to manage there marketing programme by increasing the number of visitors to their site. The key to achieving this is to deliver engaging marketing techniques.
ASOS can use the information it holds on consumer behaviour to personalise its messages that it sends out to customers. Planned ASOS campaigns include, “refer a friend”, viral activity (social networking sites) and loyalty initiatives all designed to give consumers a personalised service. ASOS will also be able to apply these techniques and offer each consumer “relevant” and timely marketing messages.
The Smartfocus platform will help ASOS sustain customer data and analyse the importance of this by profiling customers. This type of marketing wills unable ASOS to create a very sophisticated way of maintaining the platforms in which the companies key messages are put out.
The initiative sales and marketing strategy is centred on consumer communications that involves advertising campaigns, press shows and integrated marketing programmes. ASOS plans to manage there marketing programme by increasing the number of visitors to their site. The key to achieving this is to deliver engaging marketing techniques.
ASOS can use the information it holds on consumer behaviour to personalise its messages that it sends out to customers. Planned ASOS campaigns include, “refer a friend”, viral activity (social networking sites) and loyalty initiatives all designed to give consumers a personalised service. ASOS will also be able to apply these techniques and offer each consumer “relevant” and timely marketing messages.
The Smartfocus platform will help ASOS sustain customer data and analyse the importance of this by profiling customers. This type of marketing wills unable ASOS to create a very sophisticated way of maintaining the platforms in which the companies key messages are put out.
posted by Kate at 13:04