This 2004 advertisement for Calvin Klein is extremely racy and controversial. The advert for some audiances may give the message of advertising more then just jeans. Advertisements seen in popular magazines, purchased by younger consumers often objectify women and promote gender inequality. Each consumer is not going to critically evaluate every advertisement; therefore they are unconsciously accepting the ideologies that are presented.
The female model pictured in this advertisement is erotically lying on top of the male model. She is arching her body, emphasising her ghastly thin torso. The shirtless male model in the image is holding her breast with his eyes closed. Similarly to the male model, her eyes are also closed and her head is tilted back in a submissive manner. This advertisement not only suggests the idea of sex, but promotes an unhealthy image of a woman. Her ribs and her hip bones are prominently showing, and she is graciously submitting to his touch.

This is a deliberate attempt for attention by the advertisers, exploiting the concept: Sex sells!